Underwire Bras

Underwire bras have a built in wire into the underside of the cup of the bra, which is intended to life, separate, shape and provide additional support. Underwire bras are most useful to women with a fuller bust in order to minimize discomfort and maximize lift, but any woman can benefit from the support an underwire can bring. These bras come in all shapes and sizes and have been in widespread in use since the twentieth century. They are a staple of any woman’s bra collection and easily available.

The wire in the underwire bra is usually made of metal or plastic. It is sewn into the bra fabric and under each cup from the center to the armpit. Many types of bras utilize this wires to support the breasts in bra styles such as demi, full cup, plunge, nursing, and even bodysuits. These types are all different but all use the underwires in the same manner. Its solid construction and versatility adds comfort and support to any style. These bras are among the highest growing segment of the bra market as of 2005 and are even used in swimsuits as well. These bras have been known to cause health problems and pain if not worn correctly. Most women do not even know they are wearing a bra incorrectly, for this please refer to our bra fitting guide on the home page of our website.

These bras are the go to bras for most women. Be it a night out on the town or a romantic date they will always support and shape to impress. Take care to hand-wash all your wire bras or machine wash in front loader machines only in a lingerie bag on a “delicate” cycle. This is to prevent the underwires from separating from the bra and ripping through the fabric or getting twisted with other garments. Because these bras are so widespread in use they face increased scrutiny. The concept of an underwire is not a new one, and can be traced all the way back to an 1893 patent that used a device that placed a rigid plate under the breasts for stability. All the way from maximizing cleavage presentation to reducing it or even having it already build into your clothing, the underwire is an essential part of any woman’s wardrobe and cannot be forgotten. Always improving and changing with the styles or seasons, underwires will always be the mainstay for supporting the breast in a variety of women’s apparel across the globe.