Zee and Erin had a fabulous time traveling to Europe to get a sneak peak at some of the amazing arrivals for spring/summer 2014! With time spent in Paris, Belgium and Brussels, there was never a dull moment. They flew into Paris and began the two hour drive to Ghent, Belgium, which is the home of Marie Jo and PrimaDonna. They met up with the wonderful ladies from SOL in Denver; Cindy, Jeanie and Amanda. The trip started with a visit to the Van de Velde headquarters and meeting the CEO, Igneas Van Doorsdaere, as well as the incredible design team. They were able to give their input for the new collections including feedback on style, cups, color choices, patterns and detail placement. The amount of quality control was extremely impressive as they put all of their products through extensive stretching, washing and drying. They were honored to meet them and then headed to dinner with a few, their hospitality was remarkable. The spring 2014 preview show was amazing! The big surprise was the new PrimaDonna Twist swimwear launch! Although these new styles are still kept under wraps, they can’t wait for us all to see the beautiful new looks that they were able to view. The day ended with a culinary walking tour of Ghent!
In Paris they were able to spend some time with Paul from Empriente and see some of the fabulous bras, panties and swimwear looks for their upcoming collection. Dinner was at Buddah Bar in Concorde where they feasted on delicious lobster rolls and black cod. The following day they were off to the vendor show where they were greeted by a long red carpet which led to the huge building at Port de’Versailles. They visited many of the vendor booths and saw some familiar faces including Empreinte, Jane Woolrich and Hanky Panky. The outdoor lingerie and swim fashion show boasted a water runway that was very Mediterranean. While visiting Eres they had a very exclusive meeting where no pictures were allowed, they keep everything top secret until it launches! But, we did get a hint that gorgeous colors would be unveiled!
Their night in Versailles was one they will never forget. Being invited to the 50th birthday party of the Paris Lingerie Show was truly an honor. It was held at the Chateau de Versailles, where Marie Antoinette hosted many of her parties. It was like a dream to walk the red carped and sip champagne while overlooking the Grand Canal and Palace Gardens. This black tie affair also allowed them VIP access to view the King’s Grand Apartments and Hall of Mirrors. The magical evening ended with them dancing the night away! They enjoyed spending a lot of their time with the SOL ladies as well, always a great time when they are able to get together.
The European architecture was impressive as always. With grand ambiance, bold colors and intricate details the pictures can never do it justice. Of course they couldn’t visit Belgium without enjoying a delicious Belgian waffle. The cuisine was exquisite, including amazing dinners and desserts to die for. We hope you enjoy the pics and can’t wait to share the full spring and summer 2014 lingerie collections with you. Our fall 2013 collections have begun to arrive in our boutique and will be posted on our website soon. Please visit us to view these new arrivals, and receive your personal bra fitting from one of our trained specialist. Bonjour!