Sometimes you buy a bra from your favorite lingerie store, or maybe it was online. It’s great at first: pretty, comfortable, and supportive. Then, you start to realize that the under wire is poking you, or the band is stretched out. Maybe your breasts are rolling out the top. If any of these are happening to you, it is time for a new one!

Many times, customers want to know how long a bra should last. Think of it like your favorite pair of shoes: If you wear them everyday no matter the activity without ever wearing another pair of shoes they are not going to last as long. If you decided to wear other shoes, have them resoled, and stored properly they would last longer. It is the same with bras. I recommend having at least 4 bras to rotate. Your bras need to be rotated everyday, and washed every wear or every other wear. By hand washing and using Forever New, you are pulling all of the sweat and oils out of the fabric and preserving the elasticity, and also giving the elastic a chance to rest. By having four bras you are only washing once a week and can last for over a year depending on all of the signs above.

The best way to know if you are in the correct size and style bra is to be fit by a specialist. Whether an A cup or K cup we will be able to help you find the style that is best for your natural shape. There are some many different styles because we vary in breast shape, and size.

Here are a few examples of why you may need to have your fit checked:

-weight loss or gain

-gaps open at the top of the cup

-rippling of lace and/or fabric

-band rides up in the back

-straps fall off your shoulders

-tissue is rolling out the cup

-under wire is digging into you

-bridge of the bra is not flat against your breast bone

If you have any questions about your fit or style give us a call at 843.881.4464843.881.4464 or email me at