Bits of Lace: A Brief History

Your Bra Fit Specialist

Bits of Lace Fine Lingerie is locally owned and operated for over 40 years. Our boutique has evolved alongside the current fashion industry trends. We offer exclusive selections from the around the world with a focus on European and Domestic lingerie brands. As a result, Bits of Lace has won numerous awards, such as Best of Intima’s Best Shop Award for “European Flair” and winner of Charleston City Paper’s Best Lingerie Boutique in the greater Charleston area for five consecutive years.

Our team strives to provide a commitment to women, to embrace their individual body types. The approach to this involves one on one consultations with the customer to stylize their lingerie with their lifestyle needs. We acknowledge and emphasize the positive features for each person. The women who work for Bits of Lace are specially trained in this methodology and are committed to caring for our customers as if they were our own family. We understand women and their needs and are here to support and empower women of all ages. No one is too young or too old to feel good in their skin and be supported with the right lingerie to express themselves intimately.

We service our customers online with a look book and encourage our customers to work with us as if they were in our brick and mortar store, at It is difficult to buy a bra on line and recently converted our e-commerce store to a web site look book. With this decision we can begin the fitting process together with our bra fit specialists in store avoiding fit issues.

Bits of Lace Fine Lingerie serves our community locally and worldwide. Recognized as the experienced, premiere European lingerie boutique with an emphasis on bra fittings performed by our trained bra fit specialists. We Care!

Sourced from Around the Globe

We travel worldwide to develop the exclusive selection from silks to cotton from lace to knits. We offer elegant brands such as: Celestine, Eres, and many premiere bra companies that have been established well over 100 years. Fit is number one when selecting the brands for Bits of Lace. We have the understanding behind quality and fit, with a range in price point to meet the needs of our customers.

Mission Statement

We lead by example around principles of integrity and hard work.

We create an atmosphere of team unity and cohesiveness.

We are focused, sensitive, and responsive to our customers, employees, and our surroundings.

We emphasize a high level of excellence, innovation, morality, and ethics.

We commission our team to surpass customer expectations…to become customer focused.

We strive to be our best every day for our customers.


  • Professional bra fitting
  • Personalized styling
  • Mastectomy fittings
  • Bridal registry and parties
  • Event planning
  • Sunset on the marsh wine tastings
  • Quarterly Seminars for Women
  • New Mother mixers


  • Center for Women Charleston supporting women for the cure of Breast Cancer
  • Free the Girls drop off location for this Non-Profit Organization
  • Women for Women International
  • Toys for Tots holiday collection and drop off location for this Non-Profit Organization

Meet The Team

Ruth Brennan Owner

Erin Yates General Manager & Buyer

Alison Allen Store Manager

Laura Skewes Bra Fit Specialist

Natalie Flores Bra Fit Specialist

Sasha Wright Content Writer

Get In Touch