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Prima Donna History
Prima Donna can trace its roots to 1865, when it was founded by Salomon Lindauer. Since the beginning, Prima Donna has been focused on providing a perfect fit for naturally shaped women. The company has evolved from providing corsetry to manufacturing bras for large-breasted women. Prima Donna has changed hands from S. Lindauer & Co, (Wilhelm Meyer-Ilschen in 1938) to the current company in 1990, Van de Velde of Belgium. Van de Velde revitalized the line and made priorities of comfort, fashion, and fit. Prima Donna has been renowned for over 140 years for their perfectly-fitting luxury lingerie. Their longevity and success proves that fit and fashion hold a timeless appeal. Construction of A Prima Donna Bra At Prima Donna, each of their bras is constructed of fifty pieces, which accounts for the impeccable fit. The fabric is of the highest quality and provides comfort, support, and a fashionable appearance. Each element of the production line has a testing station, where each element is checked for the quality and construction. For example, there are stations that check consistency of color, the integrity of the seams, and the smoothness of the fabric. This careful process, repeated with each element of the piece, promises that youll receive a bra that has been beautifully hand-assembled with a crucial attention to detail that is seen only in the finest of garments. Every product undergoes two final manual inspections before it is distributed to vendors. The creation of a Prima Donna bra is split into forty to fifty individual operations, and takes 25% - 50% longer to manufacture than the industry average. For example, in the wire station, a high-gauge, concave wire-- specially constructed to direct pressure away from the body-- is prepared. The wire is backed with a rubber cushion and threaded into a 100% cotton sleeve. This design is then seamed into the bra, which gives the customer a comfortable fit with an underwire bra. Prima Donna: High Quality in Fit & Fashion As is evident by Prima Donnas extreme consideration of details, quality assurance of product is guaranteed. Prima Donnas heritage as expert lingerie fitters has carried through to the Twenty-first century, so today you may enjoy a bra that is pristine in fit, appearance, comfort, and support.
Visit the official Prima Donna website at www.primadonna.be
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