Prima Donna and Us
A Brief History
A specialty lingerie boutique opened its doors on Vendue Range in 1976 an received a wonderful reception. As our client base grew and it wasn';t long before we relocated to the world famous fashion district in downtown Charleston, South Carolina.
This detail-oriented mentality carries over to the merchandise and personnel as well. Each Prima Donna item is perfect in its singularity and each collection unique in its construction. Striving to present a lifted, natural appearance, Prima Donna will not compromise support and fit for style. Both our staff and Prima Donna make permanent investments in research, development, production and quality assurance. This distinct insistence on the very best displays Prima Donna's superiority of construction and the worth of their materials.
The core component of our lingerie business is specialty bra fitting with trained professionals in a personal, private atmosphere. Each member of staff is trained as a Prima Donna bra fit specialist and, as new products arrive, we master the articulation of their fit, style, shape and size in order to translate this to our customers. This level of consideration is necessary in order to bring our customers the very best products and service available. Further bra fit training for our associates is provided by Prima Donna representatives both in store and abroad at their facilities in Belgium where exclusive tours of the factories and informative fit sessions guide our specialists to a greater knowledge of Prima Donna's product. No appointment is necessary for our clientele to speak with a bra fit specialist in-store or over the phone.
All our train specialist, nurtures a special relationship with Prima Donna bras due to our sales and performance with their product. This relationship provides us with direct access to their services and support, which our customers ultimately benefit from. Prima Donna very carefully selects qualified boutiques to sell and handle their products as well as represent their brand. Matching goals in quality, beauty and authenticity assure that all our staff and Prima Donna work together seamlessly.
While our boutique hours are M-F 10-6, our online store is always accessible for browsing and buying on our website. Our support line (800-842-3990), are also great resources when in need of fitting and other assistance. Please feel free to contact us anytime and we will work quickly to fulfill your needs.
As time moves forward for we continue to reach for new opportunities and nurture fresh ideas. Prima Donna's consistent attention to fit and quality provide us with endless opportunities to please and satisfy each client. We hope to grow with you and work for you, so please, never hesitate to pass along any thoughts or suggestions you may have to help us help you in your search for quality lingerie.
* The trademark Prima Donna is owned by Van De Velde and under license available for use by our Fine Lingerie Store