Category Archives : Advice

The Evolution of Lingerie

Eve may have cornered the market on fig leaves, but women’s underwear has come a long way since she tempted Adam with the forbidden apple. Going back to the days of the pharaohs, loincloths were the first recorded undergarment (aside from fig leaves) worn by women. The cloth was wrapped around the hips, through the […]



The 2 Spring Trends You Can Start Wearing Now

We’re less than a month away from the first day of spring and since our trusted groundhog, Punxsutawney Phil, didn’t see his shadow, we can all anticipate that warmer days are quickly approaching! And with warmer days comes the inevitable spring wardrobe cleaning, where you throw out the old and worn for newer, on trend styles; which includes a much […]

6 Lingerie Resolutions Every Woman Should Commit To In 2016

As the first week of the New Year comes to an end, you’re probably starting to realize that maybe those New Year’s resolutions of eating healthy every day were a bit too, ‘agh-em’, ambitious. Let’s be honest, did you really think you were going to wake up after a night of champagne and vodka and suddenly be capable of only eating vegetables […]


From Sales to CEO, Our Weekend With Tim Bartels

Have you ever thought about what it would be like to meet the Chief Executive Officer of one of the fastest growing and innovative men’s designer underwear brands? I’ll admit, I haven’t met many CEO’s of companies in my lifetime, so of course I was thrilled when I heard Tim Bartels, CEO of SAXX Underwear, […]

Bras to Expect, When You’re Expecting

Televisions, cars, refrigerators… they all have one thing in common, and that is that they come with a manual. When you’re feeling doubtful or confused, there’s nothing better than having a clearly written out blueprint on how to use and manage products. Yet, one particular life essential that does not come with a personalized how-to […]


Proper Washing Tips for Elegant Prima Donna Bras

When you’re running errands or simply hanging out at home on a hot summer’s day, you feel that nothing beats the comfort of your good ol’ cotton bras. Cotton is a breathable and comfortable fabric that’s highly practical for everyday use. However, for special occasions such as formal dinners, weddings, or anniversary dates with your […]



Soak for the laundry you love most!

  Have you been wondering how to take care of your luxurious intimate apparel?  Well, we have the answer: SOAK!  Soak can be used on most everything in your fabulous wardrobe, but is particularly great for those delicate items that just can’t handle a machine cycle or the harshness of your traditional detergent.  Soak wash […]