A Day with Marie Jo and Prima Donna


Deauville_Black_low_resBLOG1Have you ever wondered what goes into making a signature Prima Donna or Marie Jo bra? In the most simplistic of terms, the recipe to creating these masterpieces includes a lot of time, attention to detail, and superb quality control. Most women who own a Prima Donna or Marie Jo bra will tell you that it exceeds other bras in comfort and quality. Their innovative band and cup designs make these supportive undergarments stand out amongst all others.  Recently, the gals at Bits of Lace participated in an informative training by one of the brand’s corporate employees. The knowledge we gained that day was impressive and we want to share with you all what we learned!

The construction of these intimate pieces begins with the designing processes. A journey of 20 months is spent designing, creating, and reviewing upcoming ready-to-wear fashion collections before the products are released to retailers and consumers. The development and production requires a team of specialized professionals who work together to create the undergarments. There are many factors that make the quality control of the fabrics exclusive to the brands. Initially, the fabrics are acquired from Belgium, France, and Italy. The buying department must then approve the elasticity and confirm that the fiber content is non-allergenic. Ultimately, there are five quality control factors that determine the approval of the fabric. These include, weight, elasticity, color, washability, and strength.

Upon the approval of fabrics and designs, both the basic and fashion patterns are taken to a blade cutter to be cut and sewn. Between 45 and 75 pieces are required to create each product. After the construction of the bras is completed, they are then each taken to be quality checked by a team of expert inspectors. One by one, the merchandise is examined and analyzed, by hand, for any mistakes that may have occurred during the production process. There are four specific quality control factors that are required for a successful inspection.

  1. Lace- Air is blown through the fabric to test the strength of the lace netting.
  2. Weight- The fabric is weighed for accurate fitting.
  3. Elasticity- The fabrics are measured, stretched, and then measured again to ensure it does not exceed the original size.
  4. Embroidery- Each stitch and lace webbing is manually examined.

Lastly, the wires and bands are what ultimately make these bras so distinctive. The cup wires are wrapped in three layers of fabric and their movement adheres to the way the body moves. 90% of your support comes from the back band; therefore, they have been designed with a curvature to provide excellent support and comfortable movement. By working in seven different languages around the world, Van de Velde truly encompasses products that are designed, made, and specialty sold to women of all sizes and lifestyles.

Marie Jo sizes ranging from A-F and Prima Donna sizes ranging from A-J

BLOG2 BLOG3Bits of Lace Charleston
302 King Street
Charleston, SC 29401
(843) 577-0999

Bits of Lace Mt. Pleasant
453 W Coleman Blvd.
Mount Pleasant, SC 29464
(843) 531-6625

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