Author Archives : Marketing


Anything But “Basic”

Is it just us, or does getting dressed in summertime take a lot more thought and planning than winter? With lower necklines, sheer fabrics, and hot temperatures to take into consideration, simply picking out an outfit/undergarment combo can seem like a daunting task. If you’ve been overwhelmed, have no fear: your bra-fit experts are here […]

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Inspired By: Spoleto

Since its debut in 1976 (the same year Bits of Lace opened!), Piccolo Spoleto has been a must-do event for residents of Charleston and beyond. The annual two-week long festival features a full schedule of world-class performances ranging from art and music, to dance and theater. In honor of our mutual 40th anniversaries we’ve put together a […]


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Make A Splash This Summer!

It’s hard to believe that the official start to summertime is just over a week away! With vacations and weekend trips quickly filling up the calendar there’s no better way to kick off the start of beach and pool season than with a gorgeous new bathing suit! Here at Bits of Lace we proudly carry […]


An Unforgettable Evening

If there’s one thing we love more than our lingerie, it’s celebrating it. For the last two years, we have hosted a private Charleston Fashion Week After Party at Stars Rooftop and Grill room; an evening dedicated to celebrating the success of our runway show. Fashion frontrunners from across the area, as well as out of town, are all […]

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Turning Up The Heat At Charleston Fashion Week

At the beginning of year, we made a commitment to being a more confident and sexier version of ourselves. We vowed to getting a proper bra fitting, decluttering our lingerie drawer, and wearing more colored skivvies. So when we agreed to participate in the 10th anniversary of Charleston Fashion Week, we knew we had to bring the heat and debut our sexiest and […]


The 2 Spring Trends You Can Start Wearing Now

We’re less than a month away from the first day of spring and since our trusted groundhog, Punxsutawney Phil, didn’t see his shadow, we can all anticipate that warmer days are quickly approaching! And with warmer days comes the inevitable spring wardrobe cleaning, where you throw out the old and worn for newer, on trend styles; which includes a much […]

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Why We Moved Locations and How We’re Looking Forward

When we publicly announced that, after being in business for over 39 years in downtown Charleston, our 302 King Street store would be closing its doors and expanding to Mount Pleasant, we admit we weren’t sure of how our customers and the local community would welcome the news. For years our lingerie boutique has been a local, […]


6 Lingerie Resolutions Every Woman Should Commit To In 2016

As the first week of the New Year comes to an end, you’re probably starting to realize that maybe those New Year’s resolutions of eating healthy every day were a bit too, ‘agh-em’, ambitious. Let’s be honest, did you really think you were going to wake up after a night of champagne and vodka and suddenly be capable of only eating vegetables […]

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4 Ways To Style Colored Lingerie For Fall

I never truly realized how embarrassingly #basic my bra and panty drawer was until I began working in the lingerie industry almost 2 years ago. To be honest, I never even thought twice about the style, color, or fit of my bras unless I was attempting to look sexy for a significant other. As you can imagine, my lingerie wardrobe was divided between two types of […]