About Us
Bits of Lace: A Brief History
In 1976 a lingerie boutique opened its doors on Vendue Range in Charleston, SC to a splendid reception. The owner, Margaret Bobo, a Professor of Pharmacology, watched her shop prosper as her client base grew and it wasn’t long before Bits of Lace relocated to the world famous fashion district at 212 King Street, downtown Charleston.
Time, however, has a way of changing things and, in 1999 Bits of Lace shifted hands to Ruth Brennan, a Regestered Nurse and entrepreneur. Lingerie devotees continued to frequent the boutique under Ruth’s new ownership and, within a short time, the stores success warranted yet another move to the current location at 302 King Street.
The 1880s storefront, previously a bank, an art gallery and an arcade, was perfect for the growing business. High ceilings, ample space in the rear for fitting rooms and a newly constructed mezzanine for stock and office space were just the beginning. Ruth chose the floor plan based on ease of navigation for the customer, including bright, open space and tasteful cabinetry. The boutique is decorated in a style that reflects the fine European lingerie and elegant sleepwear available therein; most apparent is the attention to detail, which is shown in the delicate, hand painted floral designs on the original crown molding.
This detail-oriented mentality carries over to the merchandise and personnel of Bits of Lace as well. Every item is perfect in its singularity, each collection unique in its construction and all Bits of Lace staff bring unique skills and qualities to the table. This level of consideration is necessary in order to bring our customers the very best products and service available. Ruth enforces this by attending market in New York, as well as Paris, to gather the most premium and fashion-forward merchandise to be had.
The core component of Bits of Lace’s business is specialty bra fitting with trained professionals in a personal, private atmosphere. No appointment is necessary for our clientele to speak with a bra fit specialist in store, or over the phone, and be fitted for their very own, flawless fit bra. Important to note, also, is our owner Ruth's expertise in custom fitting mastectomy bras for our clientele in need. As a trained nurse, Ruth has all of the tools and experience necessary to give an accurate and easy fit.
If any of our customers find themselves out of reach of the brick-and-mortar business and service, our online web store is always accessible at Our Store's Homepage for browsing and buying. Our support line (800-842-3990) and email (support@bitsoflace.com) are also great resources when in need of fitting and other assistance. Please feel free to contact us anytime and we will work quickly to fulfill your needs. As time moves forward for us at Bits of Lace, expanding from a store to an online entity, we continue to reach for new opportunities and nurture fresh ideas. We hope to grow with you and work for you, so please, never hesitate to pass along any thoughts or suggestions you may have that helps us help you in your search for fine quality lingerie.
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